The Ambassadors’ Club is prestigious, recognisable, and well-respected. The Club is an essential part of RNIB and contributes significantly towards achieving RNIB’s strategic goals – currently to the tune of £500,000 every year, and growing rapidly.
My task was to give the Ambassadors communications a more distinctive look and feel that tied in with the core RNIB brand. The challenge came when trying to produce material that is premium considering the clients. As well as bearing the visual hallmarks that are charities. The heavy usage of black helps to facilitate a more premium look and the graphical treatment and layouts tie-in with the main brand identity.